In The Responsibility Ethic, entrepreneur, executive coach and Olympic Gold Medalist Adam Kreek shares 12 principles of self-leadership, the most important factor in driving results and achieving success.

Kreek is a powerful guide who teaches us how to realize our full potential at any stage of our career and lives. Drawing on his 8 years of intensive Olympic training, ocean expeditions, and career as an executive coach and corporate trainer, Kreek shares winning strategies from the trenches, where the strongest minds prevail.

A compelling narrative with powerful instruction and direct application, The Responsibility Ethic challenges business leaders globally to chase their ambitions and to take responsibility for their success.

From promising start-ups to Fortune 500 companies including Microsoft, General Electric, the Chicago Blackhawks, Mercedes-Benz, L’Oréal, Kreek has helped hundreds of thousands of leaders clarify values and strategy, develop high-performing teams, manage change and maximize leadership capacity.

After 73 days alone at sea, Adam Kreek and his expedition team survived a near death capsize in the Bermuda Triangle, the subject of the Dateline NBC documentary Capsized. Four years earlier, Kreek won Olympic Gold with his eight man rowing team. A two-time Olympian, he holds 60 international medals and multiple Hall of Fame inductions.


Coaching Individuals and Executive Teams:

Adam coaches executives, business owners and CEO’s to enhance their leadership abilities, build stronger teams and maximize workplace efficiency. He is experienced and a trusted sounding board for ambitious leaders dealing with sensitive issues.

Adam books yearly contracts, and coaches through weekly or bi-weekly scheduled calls.

Long-term clients include leaders from the aerospace, healthcare, finance, nutrition and energy sectors.

Adam delivers:

  • Effective leadership skills and styles
  • Consistently better personal and team effectiveness
  • Ways to enhance company culture
  • Techniques to build cohesive, effective teams
  • Approaches to best positively influence team members
  • Clarity on values and strategy
  • Personal Development and Self management techniques
  • Speech coaching

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About Adam

Adam Kreek is one of North America’s top Management Consultants and Executive Coaches with degrees and certifications from Stanford University, UBC Sauder School of Business, and Queens Smith School of Business. He is a guest lecturer at the University of Victoria and teaches strategies and skills of self-leadership, leadership, high performance and perseverance to corporate and government teams globally through keynotes, workshops and online seminars.

Adam has coached, trained and taught hundreds of thousands of people, including teams at Microsoft, General Electric, Mercedes-Benz, L’Oreal, Shell, YPO, EO, TEDx, and most importantly, Adam walks the talk. As an Entrepreneur, Adam runs two small corporations – KreekSpeak Business Solutions and Ergo Eco Solutions, a low carbon initiative that connects small businesses with small governments.

Long-term clients include leadership teams from the Aerospace, Healthcare, Nutrition and Clean Energy Sectors.

A two-time Olympian, Adam holds 60 international medals, including Olympic Gold, and multiple hall of fame inductions. In 2013, Adam made the first ever attempt to row unsupported across the Atlantic Ocean from Africa to America, the subject of the NBC Dateline Documentary, Capsized. See full episode here.

Adam lives in the Pacific Northwest with his wife and three children.


If you are looking for the answer on how to reach your “Gold Medal Moment”, look no further. Adam Kreek is the leader who knows the way, shows the way and goes the way….all the way!!! Every chapter is filled with the how-to and backed up by Adams own personal stories. 

Having the privilege to know him personally. I can guarantee he lives according to his ethics. 

A huge thank you to Adam for his time and presentation!   I found his talk extremely engaging, practical and very impactful.   I was also on the speaker’s list that weekend, giving two presentations to my fellow optometrists and staff on topics related to eye health and office management.  I have been teaching part-time outside of clinical practice for a number of years now, and really enjoy teaching and lecturing – and when I attend a lecture or presentation that was as good as Kreek’s – it is a huge learning and growth opportunity for me as well – on so many levels!!  So a huge thank you!  I loved it all!

Adam Kreek’s new book, The Responsibility Ethic, is not for the faint of heart. Adam has a bold invitation for his readers—to stand in front of the mirror in honest reflection and look not for excuses, but instead for the glaring work that has to be done to transform their lives into a more purposeful, meaningful and productive life. This book is loaded with useful tools and important strategies, coupled with engaging story telling that highlight Adam’s remarkable experiences and the life-lessons that spill from them. If you want to change your life—read this book. But, you’re going to have to care as much as Adam does.


Kreek brings you on a journey through one of the most engaging and inspiring stories I have encountered.  The Responsibility Ethic removes the fluff and lays out 12 ethics you should follow to help you reach your maximum potential.  His humility shows through in each ethic allowing you to reflect honestly about your self-leadership throughout the entire book.  With tangible tools and action items assigned, The Responsibility Ethic will help you reach your gold medal moments. Open your mind and buckle in for a life-changing ride.

In The Responsibility Ethic, Adam Kreek takes the lessons he learned on his rise to the top of the Olympic podium and explains how we can apply those same lessons to create our own “Gold Medal Moments” at work and in our own lives.  Part biography, part manual, he focuses on 12 different “ethics” that go well beyond what you find in most books about leadership, with subjects ranging from resilience to the need for recovery.  A gifted storyteller, Kreek has produced a book that not only offers practical tips and advice, but is also easy to read and entertaining.



At a time when many people fail to take responsibility for their actions and their impacts on others, Adam Kreek comes along with his uncanny ability to observe and understand the human condition. With his experiences as an elite athlete, successful entrepreneur, and a dedicated and loving husband and father, he is able to provide an easy to follow and an inspiring blueprint for a happy and successful life.

As with all champions, Adam Kreek has known success but also failure. He’s been empowered by both.  In this road map Kreek demonstrates that navigating life is about taking action.

I highly recommend this very commanding read.  In the Book “The Responsibility Ethic”, Adam Kreek is a charismatic master of motivation.  He takes you on many journey’s: physical journeys that took him to Olympic Gold in Beijing and surviving the waters of the Bermuda triangle, and intellectual and personal journeys of motivation and commitment. He shares 12 personal ethics of success planning, from fear of failure and stress to enacting providence – leading you in turn to keys to launching a successful business. The book is loaded with personal anecdotes and strategies on how to propel your professional endeavours. It provides powerful tools, actions and encouragement for a highly successful future.

There is no shortage of speakers available for business coaching.  What sets Adam apart is his genuine, down-to-earth interest in the success of not only corporate goals but personal ones as well.  Adam has provided us with the tools to take large, multi-year goals and then work backwards to make the changes in our everyday lives in order to achieve them.  I would not hesitate to recommend Adam to anyone or group who is looking at understanding what success looks like on their terms and what’s required to achieve it.

In world overly obsessed with why, Kreek gets us back in this book to the much more challenging HOW! His back to fundamentals approach is a timely reminder of the enduring principles of success, and from someone who has lived them first hand.

I watched Adam and the Canadian Men’s Eight deal with failure in Athens (if reaching the Olympic finals can even be defined as that) and charging back to gold in Beijing. How the complex organism of the Eight handled the lows and the highs were equally inspiring—as are the resulting life lessons Adam shares in The Responsibility Ethic. Rowers look back to move forward, here is his invaluable blueprint for applying that to all facets of life. I can’t recommend this book enough.


Adam offers relevant, practical and transformative teachings on personal leadership, effective teamwork and peak performance.
Adam’s lively and engaging keynotes deliver action-oriented, behaviour changing tools and strategies for immediate adoption in professional and personal realms.

Adam custom creates every keynote to the unique goals and culture of each organization and industry. His innovative content is backed up by over a decade of research in organizational development and leadership. Most importantly, Adam walks the talk and employs all of his teachings in his personal and business undertakings.

Please Contact us to learn about our keynotes, and most popular Power Trio offering: our Free Conference Fitness Program, paired with a custom keynote, followed by a 90 minute tailored workshop (LINK TO WORKSHOP SECTION), instilling tools and techniques to reach desired event outcomes and lasting behaviour change.

Testimonials and Client list


Adam crafts custom workshops for teams of every size, large or small, and in half day, full day or multi-day formats.

Workshops are designed through a lens of personal experience, research and development that Adam has accrued over a decade of consulting with businesses across North America and Europe. Working with the goals of your organization, Adam crafts workshop activities that are reflective, interactive and empowering. Participants leave with fresh ideas and solutions to implement immediately. Adam believes that audiences must be engaged and involved to obtain top results from our workshops. It is not enough to tell, or teach. Adam facilitates transformational adult learning.

Book a custom-designed workshop to compliment your keynote, or a stand-alone offering to enhance and reinforce your meeting goals.

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